The following information is researched and collected from various sites that support which social media platforms have the highest number of engagement.

5. TikTok

“No longer the new kid on the block, TikTok has been available worldwide since 2018 and wasted no time garnering over 1 billion downloads of their video-based app during their first year of operation. Today, TikTok consistently has over 1 billion monthly users, which naturally places it among the top-performing social media platforms in the world.”

4. Twitter

While Twitter’s monthly active user numbers have hovered consistently around 345 million for much of this year, 40% of those users are active on the site multiple times daily; basically, if your audience uses this platform, they’re likely very engaged. The popularity of this social media site remains highest with tech-savvy users and is particularly popular in B2B verticals related to business, marketing, and politics.

3. Facebook

With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world. While that level of proliferation ensures at least some of your audience will regularly use this platform and take in your content, Facebook has developed a somewhat negative reputation among younger users who are increasingly turning to alternative sites.

2. YouTube

YouTube holds the distinction of currently being the second most popular search engine in the world, right behind its parent company, Google. If your business could benefit from producing brand tutorials, instructional content, product reviews, or guest interviews, then this social media platform is a must — especially if the payoff is reaching their more than 2 billion monthly users.

1. Instagram

Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes.